E-Marketing Strategy-Business Report Essay Example | Topics and Well Written Essays - 3000 words

E-Marketing Strategy-Business Report - Essay Example This means heavy investments in inventory and maintenance of the stores. Naturally this makes the end product costlier. In the second model there is no need for an inventory and shipments can be made from the factory maintained central warehouse or other distribution points at lower cost. This is essentially E-Marketing that is less expensive and has a greater reach. Online business has also become a trend with customers preferring this mode for ease of access and ease of payment. Electronic market places allow companies to present their firm and their products on a especially dedicated internet platform. They offer public authorities the possibility to get an overview of the market. Simple forms of electronic market places could be compared with electronic business directories. Combined with an e-catalogue electronic market places can also become a platform that allows public authorities to order products. It is thought that extending business online just means launching a website about the products and/or services of the company. However a successful e-marketing initiative for extending business online the behaviour of the target audience is important. The design of the website has to be appealing; the Content needs to be useful, Search Engine Optimization are necessary for quick access and the features and technology deployed should be easy to use. Once the site is up and running several strategies are to be executed to drive traffic to the site regularly such as; linking with other sites, advertising where necessary, submitting to search engines, etc. Last but not the least there is need to maintain updated and relevant information on the site to retain the interest and loyalty of the customers. E-commerce, although an integral part of extending business in this century, is not something that can be achieved without devoting a decent amount of time and effort. And unless executed with expertise, it is likely to flounder in the abyss of cyber space.